ABOUT

Rob Alicea is a commercial director, writer and producer known for blending cinematic storytelling with culturally resonant branding. With a sharp eye for narrative and a deep understanding of genre, Rob’s commercial work bridges the gap between emotional impact and visual style. Whether parodying classic films or crafting sleek branded comedy shorts, Rob's work is infused with depth and originality.

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In 2025, Rob makes his feature directorial debut with A.I. Thriller SERENA [per Deadline].

 

As Co-Founder of Latinos In Film + Entertainment (L.I.F.E.), Rob dedicates his free time to the mentorship of underrepresented filmmakers.

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